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Taylor, Everything Has Changed.

TGR

Today, Taylor Swift (and her record label Big Machine) removed her entire music catalog from Spotify. Despite dropping hints late last month about her dissatisfaction with the streaming music business model and the head of her record label calling Spotify and other streaming services “a race to the bottom” in an interview with Billboard late last year, the move comes as a surprise.

Spotify’s press release announcing the decision noted that “16 million [users] have played Taylor’s songs in the last 30 days,” and that she’s on “over 19 million playlists.” Neither of these numbers are anything to balk at, considering Spotify’s user base is comprised of 40 million users.

The crux of the issue here is money. Late last year, Spotify revealed that record labels get between $0.006 and $0.0084 per play, which isn’t a lot of money, especially when compared to the cut they would get from a sale…

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